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Big Five Comparison Sites - Then & Now

In October 2014, The Big Deal exposed the systematic hiding of deals by the Big Five price comparison websites. Today we look at what's changed since then.

Lots of improvement with MoneySupermarket, Compare the Market and Confused all defaulting to the whole market. But uSwitch and Go Compare still ask a question and don't automatically default to all tariffs. And we're worried the others will bring back their question when they think they can get away with it...

Compare the Market

  • October 2014 - Did not have a Today button, instead defaulted to tariffs that paid them a commission. Users could change the filters by clicking through several menus after comparison.
  • Today - Default to the whole of market, with a tick box allowing users to hide tariffs they do not get paid a commission for.


Go Compare

  • October 2014 - Did not have a Today button, instead defaulted to tariffs that paid them a commission. Users could change the filters after comparison.

  • Today - Now have a Today button before the comparison along with explanatory text, allowing users to filter out tariffs that do not pay them a commission.


Money Supermarket

  • October 2014 - Asked "Show energy deals we can switch you to today? Yes or No" - pre-filled Yes.
  • Today - No question, instead defaults to all tariffs.


uSwitch

  • October 2014 - Asked "Show plans we can switch you to today? Yes or No" - neither option prefilled.
  • Today - In the "Your Results" sections gives the options "Only show plans uSwitch can help me switch to" or "Show me the whole of market" - neither option pre-filled.


Confused

  • October 2014 - Asked "Show me tariffs I can switch to today? Yes or No" - pre-filled Yes.
  • Today - No question, instead defaults to all tariffs.

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