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SSE’s cynical price freeze is not enough | The Big Deal

SSE was the first of the Big Six to raise energy prices last autumn, and today it has become the first to announce a price freeze, which will extend until 2016. But after years of price rises, a temporary freeze is not enough.

Reacting to the announcement, Henry de Zoete, Co-founder of The Big Deal, said:
"SSE's price freeze is a cynical move to pre-empt the referral of their industry to competition authorities. Such gestures are easily affordable after energy bills have doubled and profits quadrupled. A competitive energy market does not announce price freezes in response to government pressure; it offers price cuts in response to consumer demand. The best way for consumers to achieve that price cut is to join a collective switch like The Big Deal, and bargain together for a fairer tariff. Then we will see if the Big Six are serious about competition."

The average UK household has seen their dual fuel energy bill more than double in less than ten years. The graph below, from the independent organisation Consumer Futures, shows the recent history of rocketing prices:Displaying Consumer Futures - price rises.jpg

After years of price rises, coupled with soaring industry profits, it is clear that what consumers really need right now is a price cut, not a price freeze. We cannot rely on the Big Six energy companies to give us cheaper bills.

The Big Deal will harness the collective bargaining muscle of a huge number of people, giving them the power to demand a cheaper price for their energy. With our collective energy switch, we can beat the Big Six and save people money.

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