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Energy price freezes are 'cynical' say consumers | The Big Deal

Our polling has found that consumers do not believe energy price freezes are good enough, with over two thirds saying that the energy companies are announcing them for tactical reasons.

New polling for finds that the public views price freezes by energy companies with disdain. The Populus polling comes just days after British Gas announced it is freezing its prices for the rest of the year and just weeks after SSE said they would freeze their prices until 2016. The main polling findings are:

- A majority (61%) say a price freeze is not enough to encourage them to switch energy supplier

- A majority (54%) say offering to freeze prices has no impact on their opinion of the energy company

- Over two thirds (69%) doubt the motives of the energy company saying they have done it for tactical reasons

- Two thirds (65%) do not trust energy companies to deliver on a price freeze.

- A majority (57%) say that a price freeze just keeps prices high and energy prices need to come down.

Since 2005 the average annual dual fuel (gas and electricity) bill from the Big Six has more than doubled from under £600 to over £1,200 (Consumer Futures, Jan 2014), with profits for energy providers soaring. Between 2009 and 2012 the Big Six's profits from supplying households have more than quadrupled, rising by £1 billion (Ofgem, Nov 2013).

Henry de Zoete, co-founder of collective bargaining campaign, said:

"After years of price rises and runaway profits it's no wonder that the public sees price freezes by the Big Six for what they are: a cynical ploy to make themselves look good while keeping their profits soaring.

"People need and want price cuts not price freezes. brings people together to harness their power in numbers and demand cheaper energy bills."

The Big Deal is a national campaign for cheaper energy bills. It brings people together to harness their collective buying power to deliver lower bills. People can sign up at or over the phone on 0333 222 5871 (standard rate). It's free to sign up, takes less than a minute and there is no obligation. 10,000 have signed up in just six weeks.

Robert Adler, father of two and member of, said:

"Prices are too high. We can group together and demand cheaper deals. There's power in numbers."

Mike Ezra, member of from London, said:

"Switching the whole time is such a hassle. Peace of mind and not having to worry is what it's all about."

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